Tarkett North America Transitions to One Brand
December 18, 2018
Tarkett announces that effective immediately, Tarkett North America will transition its sub-brands of Johnsonite, Tandus Centiva, Desso and Lexmark to Tarkett. The company will be transitioning collateral over the ensuing months. The integration is a natural progression that will enable Tarkett North America to continue creating great spaces and better align its segment expertise in commercial, residential and hospitality spaces under a single brand. Tarkett North America will cohesively address market needs with one of the industry’s most comprehensive flooring solutions portfolios— the TARKETT SOLUTION SPECtrum™.
Working as one brand in North America will create a better experience for customers, facilitate greater collaboration, and enhance the total value of the Tarkett story and market position. The integration is a reflection of Tarkett’s commitment to building the best future by uniting and empowering all those dedicated to creating happier, healthier and more productive spaces.
“Going to market with a unified Tarkett branded portfolio provides clarity for our customers and delivers an enhanced experience,” said Andrew Bonham, President & CEO, Tarkett North America. “This move positions Tarkett to integrate ongoing design, innovation & sustainability efforts across multiple flooring materials while delivering best-in-class flooring solutions for great spaces – one surface at a time.”